Apiqe is now
Founteyn
We love change, that's why we're here.
Founteyn is our new brand, full of energy, challenges and new developments to impact the beverage industry.
Brand-new design
The new Founteyn shows a vintage look integrating
all our functionalities in a sleek design.
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What's our belief
'If you can't beat them join them'
That’s what people say when they believe that they can’t win an uphill battle.
But we will never compromise our journey to revolutionize the way beverages are produced, delivered, served, consumed and disposed of.
Just consider;
Why are we transporting billions of litres of water in canned and bottled beverages if we can just add it at the point of consumption?
That’s why we exist; to reduce packaging, weight and volume by 80% and carbon footprint by 50% for every drink consumed
We won’t stop until we have converted a significant portion of the trillions of canned and bottled beverages consumed each year, to sustainable capsule based drinks
Drink & Enjoy
What we do
Watch the Founteyn in action in our video
The Team
Boyd Mulder
CEO
Boyd Mulder has more than 20 years of experience in regional and global business management, brand and product marketing roles, including executive and C-suite positions across multi-national, mid-size and start-up companies. Having direct experience in nutrition and beverage systems with his past responsibilities for business development at Philips (AVENT, Senseo, PerfectDraft, Aquashield) and Bluewater, Boyd has a track record in driving sustainability together with brand equity and rapidly scaling up businesses whilst focusing on profit, planet and people.
Bryan Crittenden
COO 'Americas'
Bryan Crittenden is a global food and beverage executive with over 25 years of experience working with multinationals, private equity, and start-ups. Most recently, he held senior positions in Private Equity and Start-up investments in food and beverage. Prior, Bryan was VP-International Business Development for The Hershey Company leading global growth initiatives in emerging markets across Asia, South America and Eastern Europe. Prior to assuming that role, he was the VP for Latin America.
Jasper van de Sluis
CTO
Jasper van de Sluis is the longest standing team member and has been instrumental in the development of the Founteyn Beverage System. Jasper has a history of leading product developments, the constructing of corresponding IP portfolios and managing industrialization processes of innovative products in the food and beverage space. Jasper has worked with both start-ups and multi-nationals like Ahold, Groupe SEB and Lidl and has worked in Asia, Europe and the US.
Theeuw Both
Engineering & Development Director
During the last eight years Theeuw significantly contributed to the development Founteyn’s revolutionary combination of multi-beverage dispenser and capsules, generating more than 20 patents. Theeuw is a self-made Lead Industrial Design Engineer experienced in the development and production of beverage systems for Ahold and JDE from ideation up to final product. His roots lay in the plastics industry with expertise in different molding, forming technologies and toolmaking.
Sara Gallego
Director Brand Marketing
Marketing professional with 15+ year career spanning Advertising & Digital agencies followed by client-side roles as Head of Digital for Samsung Electronics, Head of Content Projects for Coca-Cola Europe, and Senior Marketing Manager Spain for Netflix. During her time at ad agencies, she did strategic digital planning projects for Danone Waters in Spain (Font Vella), Burger King, Pernod Ricard (Ballantine’s, Absolut Vodka) among others. Strong brand passion from crafting the brief to making it happen, delivering high quality execution in all media.
Karel de Hertogh
Sr. Manager Packaging & Capsule Filling Production
Karel de Hertogh has extensive experience in the beverage industry via several positions in R&D and engineering with Coca Cola and PepsiCo, developing design briefs and specifications for systems and Immediate Consumption equipment, managing development from concept identification to industrialization and market launch, bottling line engineering
Greg Lafata
Director New Business Development 'Americas'
Greg has worked in ops, sales, marketing, and business development roles in both B2C and B2B over his 20+ year career. His beverage industry experience began in liquid flavor production at Firmenich, then continued later when he was GM of Hydration at a water filtration start-up. Greg is a West Point graduate and has a track record of delivering results at leading companies (Amazon, Philips and P&G). In his career, he has scaled businesses, and brings “device + consumables” business experience, having worked with Gillette and Philips Sonicare
