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APIQE represents the biggest revolution in the beverage industry of the 21st century.

APIQE's system takes the water out of the filling, bottling and distribution of beverages. Instead, it adds back filtered tap water at the point of consumption. This adds a dimension of sustainability that has never existed before in the beverage industry and addresses the significant environmental waste and damage it causes.

APIQE meets world class, trademark standards of taste, quality and variety across principal and emerging beverage categories. Our multi-patented, IoT platform —consisting of an All-in-One smart appliance and advanced capsules -- makes a full range of beverages including coffee, beer, filtered, carbonated and flavored waters, soft-drinks, iced tea and juices, cider and mixed drinks.

APIQE offers choice for people to drink what they enjoy, as well as try new, healthy options and emerging and niche brands.


About Us

Our Story

We started APIQE as we saw the beverage industry having its gigantic impact on the environment: shipping and driving water and other beverages around the globe.

All of this while the basic infrastructure for a sustainable alternative has been present all along.

Apiqe is unlocking that possibility by offering our system technology at point of consumption. APIQE's IoT Eco-System will only help us to be even more efficient, sustainable and impactful, while increasing our outreach to consumers and connect to the established industry.

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An opportunity for Emerging and Mainstream Brands to do Well....
And Better

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APIQE's Potential Impact on the Environment is Massive


The Team

Bryan Crittenden

President & COO

Bryan has held various senior operating and financial positions in the food and beverage industry working with multinational, private equity and start-up companies.

Jasper van de Sluis


Jasper van de Sluis has a history of leading product development, constructing IP portfolios and managing industrialization processes of innovative products in the beverage space while working over three different continents.

Philippe-Loïc Jacob

Advisory Board Member

Philippe-Loïc Jacob is Chairman of the Citeo Board of Directors. In this capacity, Philippe has dedicated himself to reducing the environmental impact of packaging. Philippe enjoyed a long career at Danone Group. He worked for the Evian brand in North America. In 2002 he was appointed Deputy Chairman of the Danone Group. Philippe-Loïc Jacob was the Group's General Secretary and was appointed Secretary to the Board of Directors in 2007.

Palden Namgyal

Advisory Board Member

Seasoned investment banker with over 30 years’ experience in the consumer products sector. Palden founded Atlas Advisors, an investment banking boutique focused on the consumer products sector. Prior to Atlas, he worked in JPMorgan’s Investment Banking, Mergers and Acquisitions Group as Global Head of M&A for the consumer products, food and beverage practice.

Stephane Decaux

Advisory Board Member

Seasoned brand marketer for high-end brands including appliances,beverages and leisure, including Baccarat and Groupe SEB (high-end appliance and kitchen brands) and worked on over 30 projects combining device & consumables: coffee, tea, chocolate, soft drinks, wine, cocktails, beer etc.


Contact Us

Apiqe Holdings LLC
546 5th Ave, New York, NY 10036

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