APIQE represents the biggest revolution in the beverage industry of the 21st century.
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APIQE's system takes the water out of the filling, bottling and distribution of beverages. Instead, it adds back filtered tap water at the point of consumption. This adds a dimension of sustainability that has never existed before in the beverage industry and addresses the significant environmental waste and damage it causes.
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APIQE meets world class, trademark standards of taste, quality and variety across principal and emerging beverage categories. Our multi-patented, IoT platform —consisting of an All-in-One smart appliance and advanced capsules -- makes a full range of beverages including coffee, beer, filtered, carbonated and flavored waters, soft-drinks, iced tea and juices, cider and mixed drinks.
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APIQE offers choice for people to drink what they enjoy, as well as try new, healthy options and emerging and niche brands.
About Us
Our Story
We started APIQE as we saw the beverage industry having its gigantic impact on the environment: shipping and driving water and other beverages around the globe.
All of this while the basic infrastructure for a sustainable alternative has been present all along.
Apiqe is unlocking that possibility by offering our system technology at point of consumption. APIQE's IoT Eco-System will only help us to be even more efficient, sustainable and impactful, while increasing our outreach to consumers and connect to the established industry.
An opportunity for Emerging and Mainstream Brands to do Well....
And Better
APIQE's Potential Impact on the Environment is Massive
The Team
Boyd Mulder
CEO
Boyd Mulder has more than 20 years of experience in regional and global business management, brand and product marketing roles, including executive and C-suite positions across multi-national, mid-size and start-up companies. Having direct experience in nutrition and beverage systems with his past responsibilities for business development at Philips (AVENT, Senseo, PerfectDraft, Water filtration) and Bluewater, Boyd has a track record in driving sustainability together with brand equity and rapidly scaling up businesses whilst focusing on profit, planet and people.
Bryan Crittenden
COO
Bryan Crittenden is a global food and beverage executive with over 25 years of experience working with multinationals, private equity, and start-ups. Most recently, he held senior positions in Private Equity and Start-up investments in food and beverage. Prior, Bryan was VP-International Business Development for The Hershey Company leading global growth initiatives in emerging markets across Asia, South America and Eastern Europe. Prior to assuming that role, he was the VP for Latin America.
Jasper van de Sluis
CTO
Jasper van de Sluis is the longest standing employee and has been instrumental in the development of the Apiqe Beverage System. Jasper has a history of leading product development, the construction of corresponding IP portfolios and managing industrialization processes of innovative products in the beverage space. Jasper has worked with both start-ups and multinationals like LIDL and Groupe SEB in Asia, Europe and the US.
Theeuw Both
Engineering & Development Director
Over the past six years Theeuw contributed significantly to the final development of Apiqe's multi-beverage dispenser and capsules, now protected by over 25 patents. Theeuw has a long history in the development and production of consumer appliances and beverage capsules, from initial idea up to mass production. Originating from the plastics industry Theeuw has expertise in different molding and forming technologies as well as toolmaking.
Sara Gallego
Marketing Lead
Seasoned marketing professional with 15+ year career
spanning Advertising & Digital agencies followed by Brand
Marketing/Comms roles for Samsung, Coca Cola and Netflix.
Her expertise extends to the fields of digital marketing,
brand campaigns development and comms strategic advice.
Strong brand passion from crafting the brief to making it
happen, delivering high quality execution in all media.
Karel de Hertogh
Equipment Innovation Lead
Karel de Hertogh has extensive experience in the
beverage industry via several positions in R&D and
production with Coca Cola and Pepsi Co, developing design briefs and specifications for systems and Immediate Consumption equipment, managing development from concept identification to industrialization and market launch.
Greg Lafata
New Business Development Lead, Americas
Greg has spent 18+ years working in sales, marketing, and business
development creating strategies and sales growth
plans in both B2B and B2C environments. His experience spans both the appliance and the beverage industry, having worked in liquid flavor concentrate production in a MNC as well in a drinking water technology start-up. He is a West Point graduate and has a strong track record of sales and business growth in organizations such as Amazon, Philips, P&G, and Firmenich.
